Data Analytics & Digital Marketing Professional
I am transitioning into a data analyst role leveraging my experience in digital marketing and content creation to drive measurable results. My background provides a unique perspective on understanding user behavior, campaign effectiveness, and business performance through data analysis.
Key Skills & Experience:
-
Data Analysis & Reporting: Developed and tracked key performance indicators (KPIs) for multi-platform digital marketing campaigns using Google Analytics, Spreadsheets, Looker Studio, Tableau, and others. Analyzed website traffic, conversion rates, and customer engagement to identify trends and areas for optimization.
-
Marketing Strategy & ROI Optimization: Designed and executed targeted marketing strategies with a focus on maximizing return on investment (ROI). Utilized data insights to refine campaign targeting and messaging.
-
Technical Proficiency: Proficient in Google Analytics, CRM software, cloud platforms. Experience with coding languages (Java, HTML/CSS) provides a foundation for data manipulation and automation.
-
Data Visualization & Communication: Communicated data-driven insights and recommendations to stakeholders through clear and concise reports and presentations.
-
Current Learning: Actively pursuing the Google Data Analytics Certification and Meta Marketing Science Certification, focusing on statistical analysis, A/B testing.
Contact:
Email: loganhorton@gmail.com
Phone: 501-318-8816
Portfolio
Learn more about my skills here.
- Dr. John Price, Ohio State University
"Since meeting Logan in 2018, I've enjoyed working with him on various projects for over seven busy and rewarding years. He brings a level of energy, passion, and attention to detail that few individuals possess. He also seeks to develop new skills and hone older ones. After one conversation with Logan, you can recognize the hard work he has put into himself, his projects, and those around him. He is a team player with vision. He can work within limits and constraints without complaint, using his ingenuity to make the best of any situation. There is an exceedingly small number of people I can say with confidence that I'd want to hire as an employee or have as a partner in a project. Logan is one of those few people."
- Adrian Risley, Former PlayVS Developer
"I've had the pleasure to work with Logan on a number of projects, conferences, and events within the scholastic esports industry and I can't speak highly enough about him. Professional, considerate, and being a team player seems to come naturally to Logan. I've watched as he provided life-changing opportunities to his students, and we both played our part in growing scholastic esports in Arkansas. I hope to have more opportunities to work with Logan and can't wait to look back and see everything he has accomplished!"
- Evan Trimble, HDX'23
"I was the captain of the Rocket League team at Hendrix under Logan's coaching from 2020-2023. He pushed his players to be their very best while maintaining a genuine connection with all players. When started the Esports program at Hendrix, students felt they had a place not only comfortable to be themselves, but to be the best version of themselves. He pushed his players to be the best students, esports players, and people they could be. He brings a level of passion that derives inspiration from those around him. Logan inspired me to chase my dreams through the games I loved to play, and I am still chasing them at full speed a year and a half after graduating. When he sets his mind to something, he will achieve it and he taught his players to do the same."
Contact
loganhorton@gmail.com | 501-318-8816