Project Portfolios
AR Dept. of Agriculture
The Arkansas Department of Agriculture project represents my work in statewide communication, public information, and digital outreach. I supported the development of clear, accessible, and consistent messaging across agriculture, conservation, forestry, and emergency response. This included content strategy, visual communication, public outreach, and sustainable message development designed to strengthen trust and improve the flow of information to citizens, producers, and partner agencies.
Spec Ops Gaming Lounge
Spec Ops Gaming Lounge was a startup esports and community gaming hub that set out to bring a modern, safe, and competitive gaming environment to Central Arkansas. I partnered with the founders to build the brand from the ground up, shaping its visual identity, message direction, and full digital strategy. Through targeted content, data driven social media campaigns, and a consistent tactical aesthetic, Spec Ops grew from a local concept in Little Rock into a thriving community space in Conway.
Hendrix College Esports
Hendrix College Esports was a full scale program build that combined competitive success with strategic development across every part of the operation. I partnered with the college to create a modern esports environment that supported players, attracted sponsors, and elevated the college brand. This work included sponsor acquisition, recruitment development, environment design, market research, broadcast production, marketing, and community outreach. The program went on to win nine national championships and became one of the most recognized collegiate esports programs in Arkansas.
Crooks&Candles
Crooks and Candles is a personal lifestyle brand I created to explore modern product design, expressive storytelling, and clean digital presentation. The brand blends bold personality with a minimal aesthetic, creating a candle line that feels confident, stylish, and culturally aware. I developed the full identity system, message direction, product presentation, and digital experience to build a brand that stands out through clarity, attitude, and strong visual design.